Customer Research

Selected reporting and mythical analysis on customer research.

Dec 5, 2025

AI Startup 'Aaru' Valued at $1 Billion for Researching Fake People - Because Real Ones Are Too Complicated

AI startup Aaru hits $1B valuation for researching synthetic populations - because real people are just too unpredictable. A satirical look at Silicon Valley's latest absurd funding frenzy.

The future is glitched.

Join 50,000+ readers getting our weekly dose of tech insights and playful commentary.

BY JOINING, YOU AGREE TO OUR IMAGINATIVE TERMS.